Wednesday, July 11, 2012

US Freight Trucking Logistics Offshoot Collects Dutch Wine Contract

Menlo Becomes Internet Supply Chain Provider
Shipping News Feature

NETHERLANDS – Menlo Worldwide Logistics, a subsidiary of Con-way Incorporated, the US freight trucking outfit, has acquired the order to supply Dutch internet wine merchants WijnWagentje with a complete supply chain solution maintaining all aspects of the e-commerce function, including order processing, warehousing, packaging, stock control and distribution from its facility at Eersel in the southern part of the Netherlands. The scope of the operation covers all parts of the Netherlands and includes the whole range of the Italian wine specialist’s online inventory.

As a new e-commerce/e-fulfilment customer WijnWagentje’s operation went live in mid-May. Menlo currently dispatch daily, direct to consumer addresses via parcel carrier across the Netherlands. Customers ordering on line purchase cases of wine with the option of mixed cases. Wicher van den Bosch, the co-Founder of WijnWagentje comments:

“To enhance our service to the consumer and to further optimise the logistics behind our online web shop, we chose Menlo as our new fulfilment partner, primarily because of their willingness to work closely with us on every detail of our requirements and their potential to help us expand our markets in the future.”

In Europe Menlo Worldwide Logistics maintains seventeen dedicated and multi-client logistics and transportation control towers located in the Netherlands, Belgium, Czech Republic, Germany, Hungary and the United Kingdom. In making its decision, WijnWagentje management say they were impressed with Menlo’s personal approach, its flexibility, the efficiency of its proposed start-up methodology and the logistics company’s ability to assist with potential business development plans into other regional markets in the near future. Welcoming the new customer, Tony Gunn Menlo’s Managing Director in Europe commented:

“With the current trend of growth in internet retailing rapidly increasing the emphasis on e-commerce as a consumer outlet, our e-fulfilment services are in greater demand. Menlo is delighted to assist a start-up venture in the Dutch market and is well-paced to service this customer’s expansion plans into other European markets.”

WijnWagentje (“Wine Cart”) runs a web shop selling “quality wines for nicer prices” to wine lovers in the Netherlands. The company was founded in 2009 by two Dutch friends living and working in Italy; hence the current specialisation in Italian wines. Growth plans foresee the addition of quality wines from other regions in due course. The owners claim that the concept remains ‘lean and mean’ a realistic price for the quality you buy, with all other costs minimised.