Friday, January 7, 2011

Third Party Logistics Provider Sports More Business

Damco Strengthens Relationship with Puma
Shipping News Feature

SWEDEN – MEXICO – Any freight forwarder worth their salt always eyes the exclusive group of world wide brands which are instantly recognisable by name or logo with a view to having them as a customer. Once the sales team have had the chance to demonstrate their talents at enhancing the supply chain the proof of worth is only evidenced by repeat, and increased, business. Now Damco, the independent logistics subsidiary of A.P. Moller – Maersk, have reinforced their own relationship with sports and leisurewear giant Puma by gaining further shipments to and from new global markets.

Obviously Damco are delighted to extend their relationship with such a prestigious client and Puma are plainly more than satisfied with the service they receive. Puma Nordic CEO Ulf Kinneson commented:

“After a long and successful cooperation with Damco, Puma Nordic AB has decided to incorporate its sister company, Tretorn Sweden AB, in joint shipping through Damco. We look forward to continuous good relationship with Damco and even more beneficial through joint volumes.”

Tretorn, a Swedish outdoor brand, has been with the Puma organisation since 2001. And with Damco’s good working relationship with Puma, Tretorn decided to appoint Damco as its logistics provider. New agreements require Damco to handle Puma’s import into Mexico, as well as Tretorn’s entire volume from China, Vietnam, Taiwan, Hong Kong and Thailand to Sweden. Damco’s business with Puma in Mexico, has been ongoing for a few years, and after helping Puma to reduce costs the cooperation will expand to cover all origins from this month. Puma started its operations in Mexico only three years ago with Damco helping them to overcome the logistics challenges of setting up a new operation.

Ulrika Nilsson, Damco’s key account manager in Gothenburg, Sweden said of the new contracts:

“Our good working relationship with Puma in Nordic served as the key to this win. There’s a good business climate between Damco Sweden and Puma Nordic and that’s one reason why they recommended us to handle Tretorn’s volume. We want to continue the cooperation we have with Puma right now.”

Joris Ploemen, Damco’s global key account manager for Puma, who used to be the head of the supply chain operations in Mexico, commented:

“It is great to work with Puma. They are very open-minded and eager to learn and understand the advantages and disadvantages of the global ‘plug and play’ set-up with Damco. We took that as an opportunity to add more value to our services.”

In 2009 Damco had a net turnover of over $2 billion, shipping more than 2.3 million TEU of ocean container freight and supply chain management volumes and air freighted more than 60,000 tonnes of cargo for clients.