Monday, April 8, 2013

Supply Chain Centre of US Road Haulage Subsidiary Wins Major EU Logistics Contract

Motocross and Outdoor Sport Clothing Specialist Chooses New Distribution Hub
Shipping News Feature

US – NETHERLANDS – EUROPE – Con-way Incorporated’s logistics subsidiary Menlo continues to enlarge its European operations often by introducing US shippers to their latest market. Despite the international nature of the freight trade customers are more confident with an agency which has roots in their home territory, particularly if an offshoot of an established road haulage trucking subcontractor such as Con-way. Recently, following a review of their supply chain requirements leading sport outfitter Fox Head Inc relocated its European distribution hub from the UK to a new location established for the company by Menlo at its Eersel, (Netherlands) Logistics Centre.

In Europe Menlo Worldwide Logistics maintains seventeen dedicated and multi-client logistics centres located in the Netherlands, Belgium, Czech Republic, Germany and the United Kingdom. This warehouse network can serve as a pan-European distribution solution using one or several facilities. During the last three decades Fox claims it has become an international leader in the youth lifestyle clothing market by making the best motocross products money can buy. With multi-channel retail distribution demands the Fox brand features fast-moving product lines that include protective gear and apparel for activity pursuits such as motocross, surfing, BMX and mountain-biking.

Menlo will provide Fox Head, headquartered in Irvine, California with additional offices in Calgary, Canada and Barcelona, with European transport management services for inbound product and distribution to the Fox dealer network plus inventory and warehousing management and order fulfilment and dispatch. The news comes just weeks after Menlo upped its warehouse capacity in neighbouring Belgium more than fourfold to 21,000 square metres. A crucial part of the new deal was that the Menlo facility would utilize Fox’s voice recognition technology. Robby Dhesi, Fox’s Vice President of Operations emphasizes the importance of the voice picking system, saying:

“Menlo’s flexibility and willingness to adopt our in-house voice recognition system for order fulfilment was critical to our decision to move to Eersel. We have been impressed with the improvements in the speed of order filling when utilizing the system in our US and European operations. In addition, Menlo’s process-driven approach to creating savings, their lean philosophy and Lean continuous improvement programs are consistent with the Fox culture.”

Fox’s expansion to its European operation was supported by BOM Foreign Investments, a department of the Provincial Government of Brabant. BOM provides a wide range of services to help foreign companies reach their European customers via the Netherlands and the province of Brabant, a region in the South of the country, is actively supporting the establishment of more pan European logistics facilities. Menlo’s Business Development Director, Meaghan Diem feels the Fox business win reaffirms Menlo’s expertise in the demanding fashion and apparel sector, commenting:

“Our multi-client distribution centres throughout Europe together with our commitment to quality, customer service and innovation provide the necessary flexibility that retail customers require to cope with changing market demands.”