Tuesday, June 7, 2011

Shipping Line Launches iPhone Freight Tracking App

Safmarine Adds to e-Business Tools
Shipping News Feature

SOUTH AFRICA / WORLDWIDE – Shipping line Safmarine have created a new application software (app) that will allow customers with iPhone or iPad devices to access data on their consignments.

"Customers can look up sailing schedules, track containers or consignments or find contact details for Safmarine offices using the ‘Nearby office’ functionality which uses the iPhone or iPad’s GPS locator to find the nearest Safmarine office. Being kept up to date with the latest Safmarine news in real-time is also one of the features offered,” said Safmarine's Global e-Business Manager, Benoît Lebrun.

He added that: “An example of one of the application's notable features is the tracking of cargo using a container or booking number. A search can be customized by saving the container/booking number in the 'hotlist'. Then, by enabling the 'push notification', any new moves for tagged containers are automatically pushed to the user".

Safmarine has eagerly grasped the opportunities created by mobile communication technology, with the launch last November of its website for mobile devices, accessible to all major mobile systems such as Windows Mobile, Blackberry, Symbian, iPhone and Android.

Lebrun concluded that: "Safmarine continues to expand its range of e-products and this new tool not only demonstrates Safmarine's leadership in providing innovative business solutions to the shipping industry, but will also improve customers' access and experience to Safmarine and make it even easier for our customers to do business with us, no matter where they are!”

The new Safmarine app is available free of charge and available for download HERE.