Wednesday, February 10, 2010

Shipping And Logistics Group GAC Sign Up Freddie Flintoff

First Cricket Sponsorship Deal for Dubai Based Forwarder
Shipping News Feature

SINGAPORE – GAC, the Dubai based group which employs over 9000 people in 300 global offices have a new staff member. Yesterday the freight and logistics providers announced that Andrew “Freddie” Flintoff had joined their list of sponsored sportsmen. The freight forwarding group already sponsor Crystal Palace FC, Audi Championship driver Alex Brundle plus professional golfers Richard Sterne and Graeme Storm.

Flintoff made his international debut as Captain of England’s Under-19 team for the 1996/1997 season test match tour of Pakistan, after which he emerged as an integral international player for England, rated among the top international all rounder in both ODI and Test cricket. He was made Captain of the England team in 2006 and has also served as vice-captain. At the end of the 2009 Ashes Series, Flintoff announced his retirement from Test cricket, but remains active in One Day International and Twenty20 International matches.

Senior management at GAC feel that sponsorship is important to brand building which GAC feel is essential to put them in focus for the rest of the freight industry. Bill Hill, Group Vice President Commercial, said,

"This is the first time that GAC has sponsored a pro-cricketer. We believe that the skills and values that drive top cricketers are parallel with what makes a company great – energy, focus, dedication and teamwork. ”