Wednesday, May 30, 2012

Road Haulage Led Fuel Price Campaign Wins Prestigious Award

FairFuel UK Beats Off the Very Best Opposition
Shipping News Feature

UK – FairFuelUK, the organisation supported by over a quarter of a million members of the public, and created by road hauliers and motoring organisations as a result of spiralling fuel costs and backed by the Freight Transport Association (FTA), Road Haulage Association (RHA) and the RAC, has been recognised for its work in lobbying the Government in order to stop planned fuel duty increases and fighting for lower fuel prices.

In the same week that the campaign sees MP’s from various political parties uniting at Westminster in an urgent call to scrap the August 3p fuel duty rise, the organisation created by Peter Carroll Associates won the prestigious CIPR 2012 Excellence Award for Public Affairs which applauded the organisation’s work and credited its achievements. The judges of the Public Affairs Award said of the FairFuel UK Campaign:

‘Peter Carroll Associates affected public policy and legislative change through public affairs campaigning which powerfully mobilised public opinion. The judges were impressed by the passion, commitment and professionalism of the team, and the extent to which the results affected the UK population in the widest sense. Particularly notable was the use of a range of public affairs techniques including campaigning stunts, direct Parliamentary involvement and social media engagement in a strategic and planned approach.'

Widely seen as the most prestigious and competitive awards for the public relations profession, the 2012 CIPR Excellence Awards celebrated the entire industry with 28 award categories on the night, and saw Peter Carroll Associates’ FairFuelUK campaign beat competition for the Public Affairs Award from five other organisations, including Macmillan Cancer Support and The Royal British Legion.

The event, held at the London Hilton on Park Lane in the elegant Grand Ballroom, was attended by over 800 people, with Olympic medallist Colin Jackson CBE acting as Master of Ceremonies, and also saw Lord Sebastian Coe KBE receive the CIPR President’s Medal. Peter Carroll, national organiser of FairFuelUK said:

“The FairFuelUK team were delighted to accept this prestigious award which recognises the vision and commitment of the organisations that back us. FairFuelUK has managed to defeat over 9p per litre of fuel duty rises over the last 15 months. These rises would have caused severe financial distress to families, general UK business and the road freight industry in particular.”

The campaign began as a result of the cost of fuel soaring over the course of 2011, and with the impending threat that the Government is set to raise fuel duty by 3.02 pence per litre on 1 August 2012, FairFuelUK is working with supportive MPs who are aiming to table a new clause which would see the rise abandoned. James Hookham, FTA Managing Director Policy & Communications said:

“The FTA is thrilled at the well deserved CIPR award being given to FairFuelUK and continues to support their work, as we know how important this is to our members, with fuel now representing around 40% of annual hauliers’ operating costs compared to around a third just three years ago, meaning they have now reached an all-time high.”

A full list of the CIPR 2012 winners can be seen HERE.