Tuesday, January 28, 2014

Now Road Haulage Operators and Customers can Advertise Whilst Improving HGV Safety

Government Regulations Offer a Chance for Self Promotion
Shipping News Feature

UK – Every road haulage operator knows that government regulations insist certain safety markings must be applied to all HGV’s over 7.5 tonnes, and trailers weighing in at 3.5 tonnes and above, newly-registered in the UK. Reflective (or conspicuity as the makers prefer to call it) tape comes in a number of colours but now vehicles hauling freight and bearing the obligatory markings have an opportunity for advertising the carrier or manufacturer on a bespoke product.

Nikkalite® Brand ID ‘conspicuity’ tape is manufactured by Rennicks UK which has developed a personalised solution that promotes brand identity while meeting legal requirements. The system enables companies to have their logo printed at regular intervals along the full length of the tape in a choice of colours and is fully compliant with the 2011 regulations which call for contour marking to outline the shape and length of many rigid and curtain-sided vehicles.

The tape, which carries the mandatory E-mark symbol, is designed to help save lives, reduce repair costs, protect businesses from safety claims and reduce the risk of collisions. The durable tape, supplied in 50 metre rolls as standard, is impact resistant, offering up to eight years of outstanding performance and maintenance is simple too as the water and solvent-resistant tape can be repeatedly power washed following recommended cleaning instructions. David Skinner, Sales Director at Rennicks UK, comments:

“There is a real need for HGVs to reduce risks on the road by increasing their visibility, particularly at night. Companies have had a legal obligation to use conspicuity tape on their vehicles since the Government introduced new regulations in 2011 so we have come up with a product that gives them a chance to promote their business too. The excellent clarity of our tape gives a high definition presentation of any logo, making this an invaluable branding opportunity. There are grades for both rigid and curtain-sided vehicles and it’s so easy to handle and apply. It offers excellent adhesion to prepared surfaces and its single layer construction means no edge sealing is required.”

Photo: Sample ECE 104 tape in production