Tuesday, March 17, 2020

New Online Freight Rate management Platform Unveiled

System Aims to Streamline Air Cargo for Forwarders
Shipping News Feature

NETHERLANDS – WORLDWIDE – Utrecht headquartered Cargoguide, which says it works with more than 1,500 forwarders in over 84 countries, has officially unveiled its new online rate management platform, as part of its mission to simplify rate management and 'give a boost' to global freight forwarding.

The new platform is a search engine for the freight forwarding sector which Cargoguide says will enable forwarders to meet the key challenges they face in their day-to-day sales operations by increasing transparency and efficiency. It builds on the success of its predecessor, Cargo Office, the first independently managed global rate solution with a pre-filled air rate database, considered by the distributors as a trusted product that has been widely respected for more than 17 years. Bas van der Putten, Growth Manager, Cargoguide commented:

"We believe the freight forwarding process should be transparent, neutral and conducted within a fair market. Cargoguide is the next step in helping make that a reality.This is an exciting time for us and for digital technology in the wider freight forwarding sector. It is however a challenging time for many freight forwarders and carriers, as they look to meet the demands of modern customers while remaining competitive.

"That's where Cargoguide can add real value. We understand that forwarders and carriers need a platform that connects them through rates and that is continuously innovating and growing with them. The transparent rate calculations and accuracy of Cargoguide's data is unique and truly sets us apart from other platforms."

Compared to traditional paper-based and scattered digital spreadsheets, Cargoguide allows users to save an average of 2 hours per day according to a customer survey it conducted 2 years ago. In addition, as a cloud-based solution, it has no installation time, plus it can be used to work remotely and provides up-to-date rates and flight schedules, allowing for simplified rate management, enhanced productivity and ultimately increasing margins.

The new Cargoguide enables freight forwarders to:

  • Compare accurate air freight rates including surcharges
  • Create better rate calculations by including detailed shipment information in the search
  • Create and send custom quotes quickly and easily from within the system
  • Track and manage sales opportunities

Cargoguide, these days part of the Australian Wisetech Global group, has a short animated video explaining the object of the system, and last word goes to Founder and Managing Director of Cargoguide International, Jorre Cobelens, who observed:

"We've established great partnerships over the years, working with the Carriers, GSAs and forwarders as their independent partner. Having created a standard for comparable freight rates since 2003, the platform allows carriers to market their capacity and forwarders to easily compare freight rates.

"Our mantra is ‘Dare to Improve', continuing to innovate and boost global freight forwarding. With our dedicated teams and niche software, we strive to maintain the highest reliability standards. This is an exciting time for us as we enhance our service. We look forward to working with our customers to meet the challenges within the freight forwarding market together."