Friday, April 26, 2013

New Intermodal Freight Brokerage Promotes Shift of Cargo from Road Haulage Sector

Consortium Hires Logistics PR Experts as Internet Based Project Takes Off
Shipping News Feature

UK – As the attempt to improve the rate of freight transfer from the road haulage sector to rail continues a new player is due to enter the field bidding to assist those seeking to investigate intermodal options. The new online service is designed to make intermodal freight cheaper, easier and greener and claims to be the first of its kind, making the best use of the UK's rail network, reducing congestion and producing less carbon by finding money-earning uses for the spare capacity of both road and rail hauliers.

In a wise move the brokerage named FreightArranger, the product of a collaboration between the Russell Group, Trucktrain Brokerage, Rockshore, GB RailFreight and the University of Coventry, has selected a public relations operation, Preston based logistics expert Tigerfish PR, to promote the new service. Tigerfish boss and founder Amanda Jackson, recently appointed to the Chartered Institute of Public Relations (CIPR) North West committee, responsible for heading the team organising CIPR events in Lancashire, was clearly enthused by the potential of the new venture, saying:

"This is a great project which will really take the hassle out of moving freight from road to rail. There has been over 18 months work developing the software, and we are expecting the project to go live later in the year."

Tigerfish PR will be responsible not only for raising awareness of the system but also recruiting partners to make the most of available routes. The project has been funded to the tune of £1.3 million so far from both government and private sources. The participants anticipate a full launch later this year but initial enquiries of how to participate in or register for the scheme can be made HERE by e mail.