Thursday, December 14, 2017

New In House Freight Insurance Bundle Launched by Major Container Shipping Line

Cargo Value Protection Against Unforeseen Events at Sea
Shipping News Feature

FRANCE – The CMA CGM Group has launched its solution to deal with unforeseen events during freight transport. 'SERENITY by CMA CGM', what the French container shipping line is calling its new insurance offering, is part of CMA CGM's self-explanatory (and appallingly named)  'Customer Centricity' strategy, which aims puts clients at the centre of the Group's development.

With ‘SERENITY by CMA CGM’, the company says it is starting a new perfume concept: the commitment to compensate for any kind of unforeseen events, which allows businesses shipping their goods with CMA CGM to be more efficiently protected through a range of value-added products, which have been designed to meet customers’ expectations and needs.

With this product, CMA CGM says it hopes to relieve its customers of all the administrative and procedural complexities in case of unforeseen damage to their cargo.

  • Accessible: an offer that is accessible to all, businesses or individuals who need to transport goods in one or several containers
  • International: an international offer, available worldwide at all stages of transport
  • 100% CMA CGM: an offer that is entirely supported by CMA CGM, whatever the country and the means of transportation used.

‘Cargo Value SERENITY’ is the first product in the ‘SERENITY’ portfolio, which allows a quick compensation for businesses whose goods have been damaged or lost during transport for any reason, including natural disasters. It provides for a refund up to 100% of the value of the goods in less than 30 days. Obviously there is a price to pay, there are personalised rates but the general cost quoted is from $49 per container for cargo valued up to $25,000 per container up to $199 with a £100,000 valuation per box.

A broader range of products under the SERENITY concept are set to be available in the coming month, with plans to offer a product to cover costs in the event of damage to a container during handling, as well as another product to compensate shippers in cases of payment default by their own customers. On the occasion of the launch of this new offer, Elie Zeenny, Vice President in charge of Development Projects, said:

"By launching SERENITY by CMA CGM, a unique set of products in the maritime transport market, CMA CGM completes its offering to customers for a more effective transport that meets their needs and expectations. SERENITY is also in line with our ‘Customer Centricity’ strategy, one of the Group’s priorities. SERENITY embodies the commitment of the CMA CGM Group to always innovate for its clients.”