Tuesday, October 2, 2018

New Giant Aerial Drone Racing Series Sees Freight and Logistic Group as Sponsors

Competitors Compete with Machines Over Four Times Larger than Before
Shipping News Feature
GERMANY – WORLDWIDE – It has often been our habit to look doubtfully on the ability of drone technology to play a significant part in freight and logistics processes, a view which has mellowed somewhat over time as the remotely controlled devices, on land, under the water and in the air, have found niche positions in the international supply chain.

One freight company which has investigated the use of drones is DHL and now the German headquartered group has thrown its weight behind the latest development in the relatively new sport of aerial drone racing with the launch of the Pro Class held by DR1 Racing, the professional drone racing series.

DHL has extended its title sponsorship for DR1 Champions Series through the 2019 season which for the third year will see Mountain Dew as the presenting sponsor. The new class means the larger Pro Class drones, over four times bigger than previous classes, will be much more visible to spectators in one of the fastest moving sports out there. As Brad Foxhoven, CEO and Founder of DR1 Racing, observes:

"To grow the sport of drone racing, the size of the racing drones themselves needed to become larger. This new addition to the Champions Series redefines the sport of drone racing, and reinforces DR1 Racing's commitment to innovation in the emerging sport."

This season the series will embark on five new epic racing locations, culminating in the series Finals taking place at the Post Tower in Bonn, Germany, the headquarters of Deutsche Post DHL Group. Some of the new iconic locations include La Mothe-Chandeniers, Krvavec Alpine, Castle Sneznik, and Tulove Grede, all viewable on this video clip.

DR1 Racing hopes to repeat last year's success, where the Champions Series finals was the most watched drone racing event in the world with record ratings on CBS, Eurosport, beIN Sports, and Fox Sports Asia and the last three have returned this year as global broadcasting partners reaching over 100 countries around the world.

DHL says the partnership gives it the opportunity to continue its leadership position in the development of innovative logistics solutions, which includes testing drone technology for selected utilisation. Also, it enables DHL to become active in a sports business that appeals to a growing trend among younger generations. Reiterating his company’s commitment to the event, Dirk Ude, Head of Global DHL Advertising, commented:

"With this continued collaboration, DHL is supporting a thrilling e-racing-sport that is not only growing rapidly around the world, but also attracting completely new stakeholder groups and delivering top entertainment value. Our engagement is based on a perfect brand fit, as DHL and DR1 share the same attributes such as performance, speed, and precision."

The DHL Champions Series fueled by Mountain Dew lifts off on October 4th on beIN Sports in the US. In Europe, the races air on the 25th of October on Eurosport. For more detailed broadcast schedule for Asia and other additional countries, check out www.DR1Racing.tv for more information.