Monday, November 18, 2019

New Freight Booking Distribution Deal for Air Cargo Carrier

Airline Aims for Improved Service with e-platform
Shipping News Feature

WORLDWIDE – Etihad Cargo, the cargo and logistics arm of Etihad Airways, has augmented its digitalisation strategy by signing a distribution agreement with, the multi-airline e-booking platform.

A key driver in its commitment to provide customers with a best-in-class booking experience, Etihad Cargo hopes that the agreement will empower the airline to offer an additional avenue for bookings on available cargo capacity to a wider pool of European customers. Abdulla Mohamed Shadid, Etihad Aviation Group’s Managing Director of Cargo and Logistics Services said:

“Etihad Cargo’s ambition to lead the industry into a new digital era has driven significant investment in our digitalisation programme across back of house and customer facing platforms in the last 12 months. This landmark partnership with builds on the success we have achieved on our own online platform,, which now represents 38% of our bookings.

“Our digital investment enabled us to rapidly build the required API connectivity to seamlessly link to the platform. Through we will offer global capacity to users on new routings and to new destinations across our extensive worldwide network, and provide our own customers with additional booking choice.”

Serving more than 300 freight forwarding companies across Europe, has been growing its customer base at a rate of more than 20% month-on-month. In adding Etihad Cargo’s global network to the platform, forwarders will have access from Europe to new markets across the Middle East, Indian Subcontinent, Asia, Africa, Australasia and US – including Sydney, Kuala Lumpur and Jakarta. Moritz Claussen, Managing Director of, commented:

“ is the number one choice for airlines to foster digitalisation and to put their customers first. Our fast-growing user base not only makes it attractive for airlines to join as a means of reaching new customers, but also helps them to serve their customers’ needs in the best possible way. With Etihad Cargo on board we strengthen our market position as the leading distribution channel for cargo airlines and further grow our offering for freight forwarders.”

Following a phased roll-out starting today, Etihad’s capacities will become available on the platform in all major European markets.