Tuesday, November 16, 2021

New Digital Tool Processes Incoming emails Using AI and Converts Into Quotations

Air Freight Continues March to Digitalisation
Shipping News Feature

UK – UAE – This week the Dubai Air Show was the chosen site for CargoBooking.aero to reveal its new online tool, entitled eMagic, which uses AI to convert emailed enquiries in different formats and languages into standard data formats, eliminating the need for manual processing. eMagic can read different types of content, including email, text, and image and convert them into instant air cargo quotes using standard data formats such as JSON and IATA ONE Record.

The eMagic tool works by analysing the content of an email to identify the key elements needed for a quote, from customer details to cargo information, including origin, designation, number of pieces, gross weight and piece dimensions, commodity, Special Handling Codes and shipment-ready date. A quote request is then created on the CargoBooking.aero platform, where users can review possible routes and prices, select options for the end-customer quote and check capacity.

Once the information is selected, the end-customer receives a quote offer email with the contents of the original request now in standard format. Confirmed bookings are created within the system of the airline or General Sales Agent. CargoBooking developed the eMagic email parsing tool using Optical Character Recognition (OCR) software working with Artificial Intelligence (AI) tools, prompting Tristan Koch, Chief Commercial Officer, Awery Aviation Software, which powers CargoBooking, to say:

“Market studies show that between 70 and 80% of cargo quotes, pre-bookings, space checks, and bookings are processed over email today. The manual processing of thousands of emails with back-and-forth exchanges and long lead times for quoting and booking causes, not only delays, but also additional costs because of double data entry and data accuracy issues.

“Our eMagic solution reduces the booking process from minutes to seconds, pulling different types of data into a single readable format, and eliminating the need for costly and time-consuming manual inputting.”

CargoBooking can connect to any airline and integrates via Application Programming Interface (API) with an airline’s operating, accounting, and Enterprise Resource Planning (ERP) systems. Vitaly Smilianets, Awery Aviation Software Chief Executive Officer concluded:

“The eMagic tool can be integrated with Outlook Office 365 and Gmail, and we have also developed a Chrome extension to enable users to create quotes from text. The tool can read emails with images and tables in multiple languages and convert the information into instant quotes.”