Thursday, October 15, 2020

New Cloud Based Software Claims to Smooth the Path for Logistics Groups on B2C Orders

Middleware Solution Integrates with Retailers and Popular Trading Platforms
Shipping News Feature

UK – A new cloud-hosted, multi-channel order management solution has been developed which its suppliers claim enables third party logistics (3PL) service companies to fulfil B2C orders on behalf of e-commerce retailers quickly, accurately and cost-effectively.

The Utordo middleware means 3PLs can integrate their existing warehouse management system (WMS) with any internet retailer’s website or other popular trading platforms, such as Amazon and Ebay. This enables the retailer’s stock levels and orders to be synchronised in real time and ensures that all relevant information relating to each online order that the retailer receives is instantly exported to the 3PL’s warehouse management system without the need for any manual input.

In simple terms, Utordo (the name derives from Latin and means ‘to order’) seamlessly enables a logistics company’s warehouse management system to automatically interact and exchange data with an e-commerce trader’s multiple online sales platforms.

Sitting between the retailer’s website and any other marketplaces from which it sells its products and a 3PL’s WMS, Utordo converts and standardises order information and exports data relating to each order to the WMS using secure flat file, XMS or API formats. This process allows a 3PL’s retailer client’s orders to appear on the host warehouse management system the instant an order is received and, in doing so, effectively upgrades an existing WMS to deliver the functionality needed to provide reliable and efficient order fulfilment capability.

Utordo also handles order communications with the online seller’s customers and updates the retailer’s web-store and other marketplaces with tracking and order details in real time. Compatible with all well-known WMS brands, Utordo is rapidly deployed thanks to its preconfigured connections and, furthermore, because it is cloud-hosted, all software installation procedures and regular updates are undertaken remotely. Utordo director, Richard Davies explains in more detail:

“The logistics space is going through a period of rapid change and internet traders want to work with fulfilment companies that have systems in place that are capable of linking to their web-stores and any other online marketplaces where they are visible. Utordo gives 3PLs this ability without impacting upon their WMS’s core functionality or, indeed, interfering with a 3PL’s day-to-day operational processes.

”Utordo is entirely independent of the WMS and works alongside it to deliver a raft of complementary benefits. This is a key product differentiator because, quite understandably, 3PLs want to avoid the cost and disruption to the business that reconfiguring a WMS involves. As everyone knows, the online retail sector is growing at a fantastic pace. In June of this year the British Retail Consortium announced that internet sales accounted for 50% of the UK retail market. Clearly logistics companies need to have the necessary technology in place to be able to compete in this market, so the launch of Utordo couldn’t be more timely.”