Tuesday, May 8, 2012

Multimodal Event Manages to Succeed Despite Freight Market Concerns

Many Logistics Companies Determined to Avoid the Doldrums
Shipping News Feature

UK – Last week saw the 2012 Multimodal exhibition at Birmingham’s NEC and once again showed itself as the UK’s premier freight and logistics event giving sellers the opportunity to demonstrate their capabilities and new products whilst potential buyers had the chance to review what’s on offer.

An exhibition of this size makes it impossible to list all the new and improved offerings, suffice it to say that over the coming weeks and months we shall cover some of the innovations and successes of the show which, according to preliminary figures, attracted almost 5,500 visitors, up 32% compared to last year.

Once again many visitors took the opportunity to meet friends and contacts and Multimodal provides a useful touchstone for many to simply renew old acquaintances but mostly to discuss deals in a freight centred environment.

As can be seen from our photo Multimodal also provided the opportunity for groups such as Women in Logistics to hold impromptu meetings ‘beyond the fringe’ of the official seminars. The event was noticeable also as it witnessed the demise of the IFW, now absorbed into Lloyd’s Loading List, an event inevitable after the withdrawal of the printed form of the magazine causing a fall in readership and in recent months the necessity to share editorial input with its sister publication.