Friday, October 11, 2019

Major Beverage Logistics Supplier Rebrands in Anniversary Year

Acquisitions and Expansion Spark Desire for Update
Shipping News Feature

UK – JF Hillebrand, specialist logistics supplier to the beverage industry, has launched a major rebrand as it streamlines its affiliated companies for an enhanced customer experience in its 175th year.

The company says that with the rebrand, comes a commitment to further build its global operation and plans to grow. The firm, formerly JF Hillebrand, now relaunches as Hillebrand, unifying previously acquired companies Trans Ocean Bulk Logistics and Satellite Logistics Group (SLG) into one core brand in a bid for a stronger identity, Hillebrand.

The unification enables Hillebrand to present its specialised logistic solutions under one name and all three companies say they can serve the beverage industry with unrivalled reputations, with JF Hillebrand leading on cased beverages, Trans Ocean for bulk solutions and flexitank engineering and SLG for keg management for the brewing sector. Cees van Gent, CEO of Hillebrand, said:

“Unifying our brands combines the passion and knowledge housed within Hillebrand. We’re unrivalled in experience and now extend our expertise to more products that require special care.

“Our mission is to deliver liquids and other sensitive products in a reliable way, with ultimate care, in the shortest possible transit times and always with a personable and friendly service. This is why our customers value us. Bringing our brands together makes us a stronger team and lays the foundations for an even stronger future.”

Hillebrand will continue to focus on creating effective solutions to solve the evolving needs of its customers, through technology, advancing end-to-end solutions and expanding its use of digitisation, highlights of which can be seen on the new website.

Meanwhile, the company says its new strapline ‘Forwarding Passion’ reflects both its founding purpose and longstanding position in the freight forwarding industry and its commitment to its customers to safeguard the quality and value of their products. It also reflects the mood of its workforce and the strategy it is using to grow the company.