Mail and Parcel Carrier Competing in UK Freight Market Again Reforms Identity

UK – The UK Mail Group plc, known formerly as Business Post, has once again changed its corporate identity and today has unveiled its new logo, strapline and website in an attempt to support its growth within the industry. The ‘We deliver’ strapline has been brought back from the former Business Post brand to summarise the company’s main operation. The Coventry headquartered carrier competes with other freight operations in the mail and parcel fields.

The new ‘brand assets’ will be used from tomorrow (April 11) and the company will phase in the logo across its fleet in forthcoming months. UK Mail says its website has also been refreshed to align with the new look and feel, and is set to improve the user experience. The homepage uses the ‘the envelope’ design; which is a distinctive element of the new brand to emphasise delivery and then progression when the direction of the arrow is changed. Marketing Director of UK Mail Group Plc, Ros Hunt, commented:

‘’Our new brand assets have been in development for the past 12 months and we are extremely pleased to finally share our modernised identity. Our refreshed look and feel will create a greater sense of brand unity across our business and comes at no better time for us; as the continued growth in the online retail environment means our brand’s exposure is always increasing. Today’s launch is just the start of our improvements.’’

UK Mail now claims a network of 2,500 vehicles operating from 55 sites and Peter Kane, Chairman of UK Mail Group Plc, said:

”As a leader in the UK mail and parcel delivery market, our visual identity needed to evolve to allow us to remain at the forefront of our industry. Our improved branding aligns with our growing service offering and will continue to extend the customer experience right up to the delivery door.’’