Friday, March 22, 2013

Latest Container Shipping Port Finds Novel Way of Promotion - Stig at Logistics Show

Original Top Gear Presenter will front London Gateway Challenge at Multimodal
Shipping News Feature

UK – Each year we see novel introductions at Multimodal when the largest logistics show in the country witnesses various factions in the freight, materials handling and shipping sectors vying for the attention of potential customers. This time round the exhibition at the NEC, Birmingham next month will see a (hidden) face, familiar to many when Perry McCarthy, BBC Television’s Top Gear original Stig, challenges all comers in a contest to promote Britain’s newest deep water container port, London Gateway.

Using an exclusively designed quay crane simulator, visitors to London Gateway’s stand (640) will, for the first time ever, be able to exclusively challenge The Original Stig to a quay crane race! Following training from the Original Stig’s crane driver cousin, attendees will have the chance to go head-to-head in a challenge to see if they can beat The Original Stig at offloading containers from a container ship in a set time. Those who are victorious get an exclusive prize. Losers will get nothing but their name on the leader board!

When questioned about the challenge, The Original Stig said ‘…………..’ and when asked if he thought he would actually be beaten, he replied: '…..…….' Undaunted by his menacing silence we asked if he felt London Gateway was going to be The place for the World to do trade with the UK, he nodded. Some might say that was an acknowledgement; others guessed he had an out of body race while we were talking to him!

The Original Stig will also be the guest of honour at the Multimodal VIP dinner sponsored by DP World London Gateway on the evening of 23rd April. Uncharacteristically he will give the after dinner speech where he will confirm his identity as well as sharing fascinating stories of his time as a Formula 1 racing driver. Dirt may well be dished! Charles Meaby, Commercial Director of London Gateway, said:

“Having The Original Stig leading this great challenge exclusively on our stand will be great fun. I know companies visiting from around the world will want to be part of Multimodal’s most talked about event. On a more serious note, London Gateway will play a pivotal and huge part of the UK’s trade with the world when it opens for business in Q4 and we look forward to meeting carriers, port users, shippers and cargo owners at Multimodal.”