Friday, June 11, 2010

Italian Air Cargo Specialists Have The Most Style

Cargoitalia Campaign wins Media Plaudits
Shipping News Feature

ITALY - Cargoitalia, the scheduled airfreight specialist carrier re-launched last year, always vowed to take a new approach to pursuing a market share and it seems the policy has paid off. The company has scooped awards from two leading Italian design bodies, for its distinctive “OUR NATURE IS TO TRANSPORT CARGO” advertising campaign, featuring a pelican whose head has been transformed to resemble an aircraft cockpit. The airline took the stage alongside major brand names at both awards ceremonies held in Milan.

Mediastars - the Italian advertising technical award scheme – has awarded Cargoitalia the 2010 MediaStar prize for its Press section, first place in the General category and also in the Specialised category. This year’s Mediastars award winners also include Lancia, Lavazza and BNP Paribas, and were chosen by a panel of senior advertising professionals.

Cargoitalia Commercial Director Roberto Gilardoni, clearly delighted by the reception the rebranding had received, commented:

“Since we re-launched Cargoitalia, we have tried to bring a fresh approach to everything we do. This is also reflected in our advertising, where we have deliberately abandoned the stereotypes of our industry in favour of something that better expresses what we stand for. We compliment our agency, 3d’esign Communication, on their excellent work.

“We knew our campaign had been widely noticed, because we have had tremendous feedback from the market during the year we have been running it around the world. But we were surprised and delighted to have won awards in such prestigious competitions, and alongside such major household names.” Other 2010 Media Key winners included industry icons such as IKEA, Timberland and Ray-Ban.

Milan based Cargoitalia run regular services to and from Hong Kong, New York, Dubai and Chicago

Photo:- The Winning Advertising Image with (inset) Cargoitalia Marketing Executive Elena Bollazzi and 3d’esign’s Giovanni Trabucco receiving the awards.