Monday, March 8, 2021

Industry Companies Asked to Aid in Progressing Gender Equality in Air Cargo

Sign the Pledge to See More Women Employed in Diverse Roles in the Sector
Shipping News Feature

SWITZERLAND – UK – WORLDWIDE – While women have had a regular place in the aviation sector, this has traditionally been as stewardesses rather than equality in other aspects of the industry. Now Change Horizon and Meantime Communications are calling on businesses, trade associations and individual professionals to sign the Women in Aviation and Logistics Pledge to promote gender equality in the airfreight industry.

As part of the annual International Women's Day (IWD) the two organisations say the Pledge serves as a vehicle to mobilise the industry to advocate for change and define concrete targets and an action plan to achieve gender equality in air cargo, with Céline Hourcade, Founder and Managing Director of Change Horizon, commenting:

“Although the debate on improving gender balance in air cargo has been going on for many years now, there are still too few women in decision-making roles, speaking at, or even attending, industry events. We have outstanding female professionals in this industry and their distinct expert voices must be elevated through gender parity.

”At Change Horizon, sustainability and gender equality have been at the core of our values since the moment I started the company in September 2019. The benefits of having gender-balanced teams span far beyond making a company more competitive, innovative and profitable. A year in a global pandemic has proven that the air cargo industry needs to transform and there is no better time and more urgency to bring the voice of women to make this industry more resilient.”

There are clearly defined objectives which the Pledge programme addresses, namely:

  • Raising awareness of women air cargo professionals by celebrating and promoting their great achievements in the industry
  • Launching a public database of female speakers in aviation and logistics
  • Setting-up forums at global, local, or company levels to share best practices and actionable advice among industry peers
  • Establishing a knowledge centre with industry facts and figures to raise awareness on current gender gaps within air cargo, including the gender pay gap and other inequalities, and open public debates to challenge the status quo
  • Increasing gender balance in senior management and leadership roles
  • Pushing for progress in broader diversity and inclusion metrics across the industry

All the companies, associations, and individuals who sign the pledge or support the cause will be invited to join the programme, which will kick off with an introductory session on 23 March 2021, details HERE. Emma Murray, Founder and Chief Executive Officer of Meantime Communications commented:

“We have been talking about this for far too long, it is time to take action. We want the Pledge to kick-start a movement for change, which will benefit us all, transforming air cargo into the diverse industry it should already be, and encouraging and attracting the next generation of air cargo leaders.

“Sustainability is in Meantime’s DNA, and I believe we all have a duty of care to this industry, which has given me so many opportunities, and to the young talent ready to join, to make it the best it can be. There is no excuse for standing by, we can achieve this by working together.”

Photo: Emma Murray, CEO and Founder, Meantime Communications (left), Céline Hourcade, Managing Director, Change Horizon.