Wednesday, March 4, 2020

Indian Exporters Grapeful for New Cold Chain Shipping Service

Four Day Time Saving to Europe Means Fresher Produce
Shipping News Feature

INDIA – EUROPE – Maersk has recently started an end-to-end cold chain logistics solution for its customers exporting grapes from Nashik and Sangli, India, to North Europe. Utilising its variety of services throughout the supply chain, Maersk says that it is improving the overall turnaround time to North Europe by four whole days.

Gearing up for the peak grape season and helping exporters based in Nashik, ‘The Grape Capital of India’, Maersk’s cold chain offerings go all the way from the packing house of the exporters to the destination in North Europe. The movement of grapes is being done in refrigerated containers with Remote Container Management solution, the inexplicably titled ‘Captain Peter’, which monitors atmospheric conditions inside the container and provides visibility of the same to the customers.

Maersk is also deploying a reefer technician (obviously Peter needs an assistant) to overlook contingencies throughout the journey. Steve Felder, Managing Director, Maersk South Asia, said:

“Nashik is a priority market for the exports of grapes from India. With our end-to-end cold chain solutions, we aim to enable the exporters to take their grapes from Nashik to North Europe with a fast turn-around time, and with more simplicity. By providing a one-stop-shop solution, we are enabling the farmers to focus on what they do best, leave the logistics to us and not get bothered by any challenges that they might face in the journey of their produce from their farms to their customers.

“Besides grapes, the region also yields other quality agro-produce like onions, tomato, chilli, baby corn, okra and other vegetables, which has immense trade potential in the global markets. With our cold chain logistics solutions, we aim to further open-up and liberalise the agro-economy of the country enabling farmers and entrepreneurs to be a part of the international trade ecosystem.”

These further ventures into logistics by the global shipping giant means that by providing end-to-end solutions, Maersk allows exporters to initiate bookings in the easiest manner possible, even via WhatsApp and Emails. From there on, the teams at Maersk take over and ensure that every step in the long journey is taken care of.

Ultimately, by consolidating the entire journey, Maersk says that it is not only able to cut down on the total time required for taking the cargo of grapes from Nashik to North Europe but also add reliability in preserving quality of the produce. With the elimination of intermediaries, the effective cost of logistics is brought down making it a win-win situation for Maersk, the exporters and their customers. Mayank Tandon, Vice-President of FreshTrop, applauded Maersk’s abilities, saying:

“We are extremely excited about the value proposition of Maersk’s cold chain solution. As a unique proposition in the industry, it has the potential to add great value by virtue of the visibility it offers us on our cargo. We are looking forward to serving our customers better with the tools that Maersk has placed in our hands through a single window solution for our logistic needs.”

Maersk says it aims at expanding its end-to-end cold chain solutions across the country to tap in on all the varieties of seasonal exports, to eventually enable trade for the entire agro-based industry from India. Ranjeet Patil, Director at Fresh Express, a customer using Maersk’s end-to-end solution for exporting grapes out of Nashik, commented:

“The cold chain solution for grape shipments from India is an excellent initiative by Maersk. The efforts being made by the Maersk team to visit shippers, train teams on the shippers’ side will help smoothen the entire process including booking of the container, inland transport and documentation. This will bring in considerable ease and speed while ensuring complete visibility of cargo temperature and container location. Remote Container Management along with TradeLens will greatly help our customers as well."