Thursday, September 10, 2015

Haulage Association Celebrates Britain's Road Freight Sector

'Love the Lorry' Campaign to Raise Awareness of Role of HGVs
Shipping News Feature

UK – Between 26-31 October 2015, the Road Haulage Association (RHA) will be staging a national awareness campaign to demonstrate to the public and politicians the vital role that HGVs and truck borne freight play in moving the country’s economy and impinge on everybody’s daily life. With the theme of the week being ‘Love the Lorry’, RHA’s National Lorry Week was announced at the Association’s Compliance Conference earlier this week. RHA Chief Executive Richard Burnett, explained:

“85% of everything we eat, wear and buy and use is moved, at some point, on the back of a UK-registered lorry. Without us, supermarket shelves would be empty, homes would not be built and manufacturing plants would grind to a halt. This industry employs over 2.2 million people and, quite literally, delivers the UK economy, to which it contributes £74.5 billion.

“We have a huge impact on the lives of everyone in Britain but sometimes that positive contribution is overlooked. ‘National Lorry Week’ will provide us with an opportunity to reach out to the public and politicians as never before to highlight our massive and positive contribution to daily life.”

The Road Haulage Association represents haulage companies that between them operate approximately 100,000 heavy goods vehicles across the UK. Hauliers across the UK will be opening their doors and inviting the public to:

  • Get up close and personal with a lorry
  • Meet operators/drivers to hear about the important role the road freight industry plays
  • To find out how the industry keeps them supplied with all the things their lives depend upon
  • Hear about careers in driving and other industry-related jobs
  • Listen to what the industry is doing to reduce its impact on the environment.

The RHA will be inviting high profile media figures to try their hand at the wheel and to spend a shift working with a driver. In addition, there will be a nationwide radio campaign throughout the week. There will be a TV documentary featuring BTCC and RHA-sponsored racing driver Tom Ingram. As a professional racing driver, Tom has gone through the process of training to become a professional HGV driver and the documentary clearly shows that both disciplines require an equally high level of driving skill.

Hauliers will be asked to display a ‘Love the Lorry’ sticker on their vehicles to coincide with a nationwide ‘spot the sticker’ competition, the winner of which will win a fantastic prize worth £1,000.

The RHA will be hosting a reception in Parliament for MPs and Ministers to hear first-hand about the vital role the industry plays in their constituencies and also get the chance to see if they have what it takes to be a HGV driver in a state-of-the-art HGV driving simulator. Richard Burnett added:

“The British public should be proud of its road haulage industry. It’s an industry that works hard, is efficient and innovative. This industry currently is currently suffering from a massive driver shortage. What better way to highlight the industry as a great career opportunity? Through National Lorry Week, the RHA will ensure that the industry and its drivers get recognition for the essential service they provide.”

To get involved simply use the 'Love a Lorry' Link.