Tuesday, July 24, 2018

German Logistics Group Extends UK International Parcel Services

Rebrand Will Follow Acquisition
Shipping News Feature
UK – Following the acquisition of UK Mail by Deutsche Post DHL Group in December 2016, the company will begin rebranding to DHL Parcel UK. The rebrand is part of the company's growth plans as it aims to leverage the DHL brand and its name as a global logistics giant. This is the second change of identity for UK Mail (formerly Business Post) as in April 2016 it reverted to using its former company strapline in a bid to boost its services.

Fifteen months prior to that switch UK Mail dropped its loss making pallet service operation at a cost which it partly made up by a boost in the postal operations after rival City Link closed at around the same time.

The latest rollout will see the company name changed to DHL Parcel UK Limited, vehicles and over 50 sites rebranded and a new website and dedicated social channels launched. The company’s network is currently completing integration with DHL, enabling DHL Parcel’s international delivery services to be expanded in the UK. Peter Fuller CEO of UK Mail, commented:

“The rebrand represents the next stage in our alignment with DHL in terms of values and ambition in the parcels market. DHL is one of the most recognisable and respected brands in the world. Our people are proud to be a part of it and we will be able to provide our customers with a wider international and domestic product offering to benefit the developing UK delivery market.

“The rebrand is a gradual transition and an important milestone that we will achieve throughout 2018 and the first quarter of 2019, this will mark a new phase of development and growth.”

While the company’s parcel carrying operations will now be DHL branded, the company says the nationally recognised and trusted UK Mail brand will continue to exist for mail and packets customers and remain a fundamental part of the company’s strategy.