Thursday, March 4, 2010

German Freight Group To Sponsor Major World Sports Events

Deutsche Bahn Group to Back 2011 FIFA World Cup and Paralympics
Shipping News Feature

GERMANY – The management teams from Deutsche Bahn AG, the logistics giant, joined with bosses from FIFA and German football representatives yesterday to announce the company’s sponsorship for the Women’s World Cup, the first time the event has been held in Germany. The group of six National Sponsors is thus already complete, 16 months before the opening match kicks off in Berlin on June 26, 2011.

Thierry Weil, FIFA’s Director of Marketing commented:

“At the FIFA World Cup in 2006, the strong Deutsche Bahn AG brand was already a key member of the team and coped splendidly with the enormous logistics demands of that major event. The same will also be true of the FIFA Women's World Cup, which can only benefit from this cooperation."

Chairman of the Management Board and CEO of Deutsche Bahn AG, Dr. Rüdiger Grube, was equally enthusiastic:

"The 2006 FIFA World Cup clearly proved the fascination that our country can evoke. DB was already involved in that event in the capacity of National Sponsor. That was why we were very eager to support the Women's World Cup, too, and help to ensure that the 2011 World Cup generates the same enthusiasm throughout the world as the 2006 World Cup did. We shall do everything in our power to support the players and their fans."

The 2011 FIFA Women's World Cup - the 6th Women's World Cup - will be held in nine German cities between June 26 and July 17, 2011.

In a separate press release today another part of the DB group announced their own sporting support deal. DB Schenker has reached an agreement to provide the International Paralympic Committee (IPC), headquartered in Bonn, Germany with Logistics, Freight Forwarding and Customs Clearance services across Vancouver 2010 (March 12 to 21) and London 2012 (August 29 to September 9) Paralympic Games as well as other key IPC events.

Both the IPC and DB Schenker have been working together since Athens 2004. The IPC is the global governing body of the Paralympic Movement. The IPC organizes the Summer and Winter Paralympic Games, and serves as the International Federation for nine sports, for which it supervises and co-ordinates the World Championships and other competitions.

Xavier Gonzalez, CEO of the IPC commented:

"We are certainly pleased to have DB Schenker commit to providing services to the IPC through to the end of 2012. We rely on quality logistics services to get us to the starting line of our events, and we are more than happy to see the experience and skills of DB Schenker as a member of our team."

Michael Korn, Deputy Chairman of the Management Board of Schenker Deutschland AG, commented:

"This is a logical and necessary progression for our sports events team. We want to work with the IPC team in Bonn, get to their event on time, in full and with accuracy. We are committed to longer term planning with the IPC team, and we are pleased to provide support and services to help them reach their goals in Vancouver 2010, London 2012 and other key events such as the International Paralympic Day."