Tuesday, November 27, 2012

Freight Forwarding Group Win Handball Logistics Title

Sports Competitions Can Require a Unique and Complex Supply Chain
Shipping News Feature

EUROPE – EHF Marketing GmbH, the marketing arm of the European Handball Federation has signed a new partnership with freight forwarding group Kuehne + Nagel. The agreement will see K+N become the Official Logistics Partner of the Velux EHF Champions League, providing Europe’s premier club handball competition with logistics services through its global network throughout the coming season.

Kuehne + Nagel already has a proven track record in the Velux EHF Champions League, having been responsible for the logistics operations for the Sharp LCD Advertising System during the project’s first full season in 2011/12. The League has fifty affiliated federations spread across the entire European continent and Peter Vargo, Managing Director of EHF Marketing GmbH, commented:

“The logistics behind the organisation of a major international sports competition such as the Velux EHF Champions League can be a huge challenge. Following our positive and successful cooperation throughout the past season, I am confident that Kuehne + Nagel is the right partner for all of our logistics needs.”