Tuesday, March 29, 2011

Freight Forwarder Announces Superbike Sponsorship

Global Fund New Kawasaki ZX-10R's
Shipping News Feature

UK - International freight forwarder, Global Freight, has announced its sponsorship of British Superbikes (BSB) challenger, MSS Kawasaki, which aims to be a key contender in this year's championship. The Global Freight branding will be on both of the team's all-new Kawasaki ZX-10R superbikes each time they take to the track, in what is considered to be the most competitive national motorcycle racing championship in the world.

BSB is watched by more than eight million people on television in the UK alone, with a massive following around the world. Telford-based Global Freight was started by Managing Director Nicole Howarth in 1996 specialising in both imports and exports plus cross trade deliveries, air, ocean and truck freight as well as packaging, and last year won the Shropshire Small Business of the Year Award. With motorcycle racing, its supporting industries and other sponsors having huge logistics requirements themselves, the Global Freight team are planning to get to as many BSB rounds as possible throughout the coming season, which begins at Kent's famous Brands Hatch circuit on the 22nd April.

MSS Colchester Kawasaki team owner, Nick Morgan, commented:

"Global Freight is a fantastic new partner for us, not only from a sponsorship point of view but our Superbike effort is an extremely logistically difficult prospect. We race across the UK, the Isle of Man TT and have a major annual International race at the Macau GP in the Far East, all of which we will look for the skills and support of Global Freight."

As well as being featured on the belly pans of the racing bikes, Global Freight's branding will appear on the race trucks, team website and press releases, pit garage hoardings and the team hospitality unit. Boss Nicole Howarth sees the venture as an opportunity to gain widespread exposure for the company with a potential audience of millions. The Global Freight managing director said:

“The team has top riders Stuart Easton and Gary Mason signed and it really looks like a very promising year for them. At Global Freight we're focused on being at the leading edge of our industry, so an association with this very exciting and demanding sport, and in particular with a motorbike at the cutting edge of technology, sits very well with our ethos. It's also going to bring an extra thrill to watching the racing knowing that we have a direct interest in the results!

“It was also a great time to back MSS Kawasaki because the team will be running the very latest model ZX-10R motorbikes which have been the talk of the motorcycling media for months now. The chance to have Global Freight's name on those bikes was too good to miss.”

Photo: Team member Gary Mason clearing 'The Mountain' section of Cadwell Park last year.