Friday, February 23, 2018

Freight Customers Will See Separate Identities for Container Shipping Lines Despite Merger

New Batch of Boxes Shows Individual Carriers Remain Together Yet Apart
Shipping News Feature
DENMARK – GERMANY – CHINA – When the purchase of rival container shipping line Hamburg Süd by world number one in the market Maersk was approved by European regulators last year, admittedly with some reservations, there will have been many in the freight trade who may have assumed this would soon mean the end of the iconic German line with a pedigree dating back almost 150 years.

Now however, Maersk, which instituted its own container manufacturing facility in China to ensure a regular and presumably more economical supply of its own brand containers, has just delivered more than 8,000 brand new containers with the distinctive red exterior paint and white lettering to their latest subsidiary company. Arnt Vespermann, CEO of Hamburg Süd, commented:

“The new red containers made by MCI are an important statement to our customers that Hamburg Süd will keep serving their logistical needs in the well-known manner, just like we always have. If customers work with Hamburg Süd, they will talk to the same sales and customer service staff, and they will enjoy the same high level of cargo expertise and swift exception handling as before.”

The Maersk Container Industry (MCI) factory in the Chinese city of Dongguan has supplied the 40 foot units, which have been built since mid-January, coated with a special water-based, environmentally friendly paint. Maersk says the container pools of both carriers will be merged later this year to provide customers globally with unparalleled equipment availability.

The merger will produce the largest and most advanced container fleet in the liner shipping industry serving customers of both carriers, and will include a pool of more than 350,000 reefer units. Søren Toft, Chief Operating Officer of A.P. Moller - Maersk and member of the Advisory Board of Hamburg Süd, reinforced the fact that the two companies would trade on their own respective identities, adding: “This batch of red containers is a sign of our appreciation for the strong Hamburg Süd brand and a very tangible example of how we will continue to invest in it, strengthening our separate value propositions.”

A video of the MCI operation showing how it produced the new batch is viewable here.