Sunday, February 27, 2011

Freight And Logistics Specialist Expands Into Asia Generating Love And Hate In Equal Measure

Investment in Advertising as Well as Infrastructure
Shipping News Feature

ASIA – US – UK – This week saw UPS extend its Preferred LCL consolidation services across much of Asia after seeing the parallel less than container load roll out in Japan successfully introduced. The company will now be able to accept ocean freight groupage in ten additional ports in China, Hong Kong, Singapore, South Korea, Taiwan, Thailand & Vietnam which will mean US importers can expect transit times up to 40% faster than UPS could previously offer.

The upgrade means UPS Preferred LCL Ocean Freight service customers shipping into the US can immediately use the Chinese ports of Shanghai, Shenzhen, Ningbo and Xiamen. From next month cargo originating in Busan, South Korea, and Taipei will be included with Bangkok, Thailand; Ho Chi Minh City, Vietnam; Singapore, and Hong Kong being added from April.

UPS say the new Preferred LCL Ocean Freight service can potentially cut a typical 3-to-4 week ocean transit time nearly in half. After arriving at a West coast port, Preferred LCL ocean shipments are moved through an expedited UPS North American ground network utilized for air freight shipments. This network ensures faster transit and day-definite delivery to more U.S. destination points than competing services and can cut 8-to-16 days of transit time off the current standard service for East coast deliveries.

In addition to speed, the Preferred LCL Ocean Freight service gives businesses full shipment visibility via UPS's technology solutions such as Quantum View Manage. UPS uses advanced handheld scanners and information management systems to capture and transmit delivery information not typically available for ocean shipments.

UPS have reported an upturn in interest since they introduced their latest television advertising campaign incorporating the ‘We Love Logistics’ jingle (if UK and US readers really don’t know what we’re talking about it’s THIS) which seems to engender feelings of love and loathing in roughly equal measure. Like or despise however the lyricist deserves plaudits for managing to include everything from environmental concerns and rising share prices to transport modes and tracking technology in a sixty second commercial. Certainly some of the company’s competitors won’t like it, but by generating the degree of interest it has the ad has surely achieved its aims and may encourage others in the freight industry to up their game.