Tuesday, August 9, 2011

Freight and Logistics Operators Get to Play the Supply Chain Game

Novel Innovation to Educate Industry Users
Shipping News Feature

NETHERLANDS – WORLDWIDE – Finally hard pressed freight forwarding and logistics staff have a chance to play computer games at work – without incurring the bosses ire. ‘Smartgate - The Game’ shows players how the supply chain works, and illustrates the advantages of using SmartGate Cargo. Smartgate is a joint initiative of Schiphol Cargo, Air Cargo Netherlands and Dutch Customs.

All cargo processed through the airport is now channelled via Schiphol SmartGate Cargo with the aim of creating a smooth, innovative and secure air cargo supply chain. In order to provide the air cargo industry and future users with a better insight into how the Smartgate system actually works, the web-based SmartGate Learning Centre was established and the game is a feature of this online educational facility.

In the game, players are responsible for transporting goods from shipper to airline, via the forwarder and handling agent. As managers of the logistics chain, players must pay attention to speed, efficiency, reliability and quality; the more shipments processed and the faster the transit time, the higher the score that is achieved. Player scores are displayed in league tables.

The jury of the Interactive Media Awards judged Smartgate the Game on a number of criteria including design, functionality, content and usability; the last two aspects drew particular praise. The game was created for Schiphol Cargo and Air Cargo Netherlands by IJsfontein, in collaboration with ATOS Consulting.

SmartGate Cargo is a web-based game and is free to play, just click HERE.