Wednesday, October 13, 2010

Freight And Logistics Must Clean Up And Be Sustainable In The Future

Now Deutsche Post DHL Outline Their Position
Shipping News Feature

WORLDWIDE – Nobody connected to the freight and shipping industry can be unaware of the persistent pressures for all companies, large and small, to demonstrate their green credentials to customers and the wider world alike. Today Deutsche Post DHL have released a study "Delivering Tomorrow: Towards Sustainable Logistics," as a follow-up to the 2009 Delphi Study on ten top future trends. The new 150-page report concentrates on green logistics and the future of the cargo industry and identifies key developments for the years to come. The study is based on in-depth research and contributions from international experts as well as a representative survey of 3,600 business customers and consumers worldwide.

Deutsche Post DHL says it was the first logistics company worldwide to commit to a carbon efficiency target, a 30 percent improvement by the year 2020 compared with 2007 and Frank Appel, Chief Executive Officer of Deutsche Post DHL speaking in Shanghai today said:

"We want to take a significant step forward when it comes to lowering carbon emissions and do our part to facilitate a carbon-efficient economy. The study provides valuable insights into how we can achieve this goal. Sustainability, especially the reduction of carbon emissions, is already a central aspect of our business and an integral part of our corporate strategy. Customer worldwide increasingly demand greener logistics and are thus the best indicators for us that we are on the right track.

"The logistics industry can achieve significant carbon reduction results today by making distribution networks more efficient, using the right modes of transportation and by managing load capacities and routes more efficiently. Our aim with the study is to create a more focused debate. The report aims to show how business innovation and green demand can drive a carbon-efficient industry and lead to a low-carbon economy."

According to the study, logistics will no longer be viewed as a commodity, where offering the cheapest solution rules. As a result, the leading logistics companies of the future will be those that provide sustainable services. The study also shows that significant carbon reductions can already be achieved within the logistics sector without waiting for major technological breakthroughs.

Freight and logistics are uniquely placed in the supply chain with an ability to reduce carbon emissions through rigorous and determined action; the study concludes that 63% of business customers believe that logistics will become a strategic lever for CO2 abatement. In addition to its strategic economic importance, logistics will increasingly be seen as essential to achieving lower carbon emissions across the economy.

Interestingly customers in Asia are ready to accept that it may cause higher prices, the study shows. For example, 84 percent of consumers in China, India, Malaysia and Singapore say they would accept a higher price for green products - compared to only 50 percent in Western countries. The sense of urgency regarding climate change is strongest in Asia (India, China), where 70 percent of consumers asked rated it as one of the world's most serious problems.

The study on sustainable logistics was developed with support from a number of authoritative external experts from such institutions as MIT, Potsdam Institute for Climate Impact Research, University of Singapore and the Technische Universität Berlin along with numerous experts from Deutsche Post DHL. Some of the Group's customers, including Fujitsu, Henkel, HP, Unilever, and Walmart, also contributed to the report.