Wednesday, October 10, 2012

Freight and Logistics Giant Opts for New Digital Strategy

DHL Aims to Try Out New Marketing Techniques
Shipping News Feature

WORLDWIDE – Freight and logistics behemoth Deutsche Post DHL is stepping up its online marketing activities by commissioning creative specialists in digital marketing, Razorfish, to be the international lead agency in the development of a comprehensive new digital strategy. Wolfgang Giehl, Senior Vice President of Corporate Brand Marketing at Deutsche Post DHL, on explaining the aim of the new partnership, said:

"Media landscapes are undergoing radical change and the increasing use of digital channels offers an enormous potential for the DHL brand and the logistics business as a whole. The crucial factor here is to integrate the fast-growing digital world with traditional communications media smartly, and Razorfish is an international leader in this area. Its vast know-how and worldwide network will provide outstanding support to our company's efforts to meet this challenge."

Together with advertising and media agencies that are already working for DHL, Razorfish will develop the digital strategy to boost the brand awareness and image value of the world's leading logistics company and by this help further expand its business activities.