Monday, April 11, 2011

Freight And Logistics Becomes Fashionable

Support for Major Events From DHL
Shipping News Feature

WORLDWIDE – It might seems that we are seeing a surprising new queen of the catwalk as freight group DHL announced this week it would be both supporting Fashion Fringe during the London Fashion Week in September and the company has also been appointed the official logistics partner for Vivienne Westwood's international shoe exhibition roadshow. In fact the company has a pedigree going back fifty years in this very particular market.

Fashion Fringe, is unique in helping up-and-coming fashion talent learn how to run a fashion label and turn it into a successful business. Entry opens this year with the announcement of a new judging panel the most prominent member of which is supermodel Claudia Schiffer. When the applications close on 4th May, three finalists will get the opportunity to take part in DHL’s exclusive ‘mentoring’ programme. Run by a group of industry experts from the fields of retail, fashion and logistics, participants will gain an insight into what it takes to turn great designs into a successful business before showing off their collections at one of the world’s leading shows.

Fashion Fringe was launched in 2004 under the Creative Director of fashion historian, Colin McDowell, and IMG Fashion and this will be the fourth consecutive year DHL have sponsored the event.

The deal with Vivienne Westwood includes packaging, transportation, customs clearance, insurance and on time delivery of 133 unique single and pair shoes. The exhibits, which were created between 1973 and 2010 include Westwood's 1996 Toile Print Boot, the 1999 Sahara Plimsoll of 1999 and the 1993 Super Elevated Gillie. They will be transported by air and road transport, always picked-up and delivered personally by special experts from DHL.

Moscow was the first stop of Westwood's international shoe exhibition roadshow on the 8th April followed by Beirut, Beijing, Hong Kong and Tokyo ending on the 22nd. These extraordinary individual items from Vivienne Westwood are handled with utmost care.Wolfgang Giehl, Senior Vice President Corporate Brand Marketing at Deutsche Post DHL was emphatic that such delicate and valuable items need particular attention to detail saying:

"For such specific requests we develop flexible and individual logistics solutions. This cooperation shows again just how much leading fashion brands trust in the logistical capabilities of DHL."

Photo: Sorry, there was no way we were going to use the words ‘Claudia Schiffer’ in a piece and use a picture of a van (or even Vivienne Westwood).