Wednesday, October 30, 2019

Fancy New Supply Chain Contract for Freight Forwarding and Logistics Outfit

UK Based Firm Routes Chinese Products Worldwide
Shipping News Feature

CHINA – UK – The influence of Kerry Logistics continues to spread throughout the Far East and now the Hong Kong headquartered company has set up a new central distribution centre for Smiffys, a UK based family owned fancy dress company. The new facility is in Ningbo will operate a pick and pack operation to supply the customers overseas markets as part of a global supply chain contract.

Kerry Logistics will provide global freight forwarding services including ocean freight and supply chain solutions from China into the UK, Germany, Australia, and the US and Emma Rowlands, Strategic Sales Director, Kerry Logistics expressed her satisfaction with the new arrangements, saying:

“We are delighted to be working with Smiffys to be a long-term partner in their continued overseas growth. It’s a great showcase for Kerry given the complexity of integrating Kerry WMS system with our PO Management tool enabling total visibility of stock from factory to final destination.”

Smiffys, which was founded in 1894 and now has portfolio of more than 7500 products, says Kerry Logistics will also manage the purchase order management and visibility solutions for via the Virtual Buying Office (VBO), a web-platform designed to enhance efficiency and visibility across the company’s supply chain. Ross Johnson, Head of Global Logistics at the fancy dress group commented:

“We have awarded the contract to Kerry due to their origin capabilities, viability solutions and impressive footprint across Asia. Our supplier base makes Kerry the ideal long-term partner due to their presence across Asia and to fuel our expansion across the continent, from both a supply and distribution point of view.

“Ningbo will be our main stockholding location and from there we will distribute our other distribution centres in the UK, Germany, Australia and the US. This will give us a cost-saving, improve our lead time and help us supply our fastest growing markets in Australia and the US.”