Thursday, April 7, 2022

European Acquisition Boosts US Group's Rail and Water Borne Data Abilities

Supply Chain Visibility Extension for Chicago Firm
Shipping News Feature

GERMANY – US – Chicago headquartered project44, a supply chain visibility platform has acquired industry rival Potsdam based Synfioo which concentrates on visibility and ETA platform data for rail freight in Europe. Through this deal, project44 says it has also extended its barge visibility for inland waterway segments across the continent.

Synfioo’s visibility and ETA capabilities are a natural addition to project44’s multi-modal visibility platform used by shippers, LSPs and carriers. With Synfioo, project44 will provide customers with end-to-end data to facilitate faster on-time deliveries and more accurate ETAs, as well as low-carbon rail and barge shipping in Europe. Marian Pufahl, former CEO & co-Founder of Synfioo said:

“Europe’s rail infrastructure was developed nearly 200 years ago and was not built for the cross-border trade that exists today. Our platform brings together a proprietary infrastructure network and freight forwarder information to offer the most comprehensive rail freight data for Europe. Now as project44, we will continue to drive data harmonisation between the various rail networks and provide unrivalled visibility to our customers.”

The deal adds visibility of all cargo rail movements across European countries to project44’s portfolio with IoT-enabled rail tracking combined with proprietary data, visibility of over 99% of European rail volume, including wagon-level tracking for 90% of rail cars and intermodal end-to-end rail data combined with machine learning algorithms offering the most precise rail journey ETAs and customer delivery times. Renaud-Houri, EVP International at project44 commented:

“By acquiring Synfioo, we’ve not only expanded the breadth and depth of our visibility platform, but also added European tech talent and expertise to our rapidly growing international team, which is now well over 400 exceptional team members.

”Shippers, LSPs and carriers aren’t alone in navigating the complex European market, with project44’s platform making it easier than ever to improve ETAs, reduce costs, maximise on-time deliveries and mitigate bottlenecks. Most importantly, this level of visibility will help more companies to harness sustainable, low-carbon rail and barge shipping, which will play a vital role in helping Europe meet its net-zero ambitions.”

Photo: The Synfioo team pictured in 2020.