Tuesday, February 14, 2012

DHL Brings Freight and Logistics Into Fashion

Winners of Competition Design Package (or Package Design) Announced
Shipping News Feature

US – Once again DHL is celebrating on its appointment for the eleventh straight season as the Official Logistics Provider of Mercedes-Benz Fashion Week Fall 2012 Collections and to celebrate the freight and express transport group has partnered with LIM College to promote young talent by sponsoring an online design contest. Visitors to the DHL space at Mercedes-Benz Fashion Week can select DHL Fashion accessories, also created by LIM College students, and then have their photograph taken with the DHL branded mannequins on a simulated fashion runway. The photographs will be taken by LIM College students under the direction of LIM College professor and award-winning fashion photographer Michael Creagh.

LIM College, motto ‘ Where Business Meets Fashion’ had its visual merchandising students, under the direction of Visual Merchandising Chair Eric Feigenbaum and award-winning designer and Associate Chair Marjorie Lee Woo, transform DHL branded packing and shipping materials into "couture" wear. Bubble wrap, packing tape and cardboard morphed into gowns, cocktail dresses, hats and even an airplane fascinator.

The four student designers Emily Acle, Carinne Cusanelli, Samantha Scopo, and Vinessa Soluri then saw their attempts voted on by the public on line and the two winning designs (see photo), created by Soluri and Cusanelli, will be featured at the DHL space in the Event Lobby during Mercedes-Benz Fashion Week at Damrosch Park until the 16th February.

Along with supporting up-and-coming fashion industry students, DHL is also launching a new end-to-end solution for established designers and retailers looking to quickly expand to new markets in Asia, the Middle East and Latin America or build their brand online. Fashion retailers can turn to DHL for a broad range of services including the delivery of samples to designers for immediate review, sourcing for production, shipping, secure warehousing and distribution to the retail floor or online order fulfilment.

 DHL claim their solutions developed for the fashion industry take advantage of continuous operational enhancements and their extensive global network. Additional flights added in the past year enable customers operating in Asia Pacific markets to benefit from later pick-up times and faster deliveries, providing the best standard of service in the industry. Designers like COLCCI, a leading Brazilian fashion house of high-end clothing, accessories and footwear, use DHL services with Judite Padoan, international director for the company in Brazil, commenting that speed and accuracy are a priority since COLCCI collections can include up to 1,800 items adding:

"COLCCI has been a DHL partner for over seven years. From an envelope containing international bank documents to sample packages going to our distributors or trade show material, DHL gets everything delivered at the right time and to the right place. With their experience in the fashion industry as well as logistics expertise, DHL is helping us achieve our goal of increasing the international reach of COLCCI around the world."