Tuesday, May 10, 2011

DHL and Manchester Utd Partner to Teach Kids About Business

Logistics Giant Offer Expertise for New Education Project
Shipping News Feature

UK — DHL Express is partnering with the Manchester United Foundation, the football team’s official charity, to participate in a groundbreaking educational programme for local school children.

As the Official Logistics Partner of Manchester United, DHL will join the Manchester United Enterprise Academy (MUEA), in an initiative that aims to introduce young people to the basic principles of business and self-employment. On completion of the academy course, participants will be awarded with a nationally-recognised business and enterprise qualification.

Courses are facilitated by dedicated project staff alongside teachers, youth workers and now DHL employees in schools near the company’s service centres in the north-west. The programme will see members of the DHL team sharing their own business experiences and skills to enhance the pupils’ understanding of enterprise.

Manchester United itself will be used as a real life business case study that young people can relate to and understand, covering topics such as products and services, marketing and advertising, customer service and career planning.

Phil Couchman, CEO of DHL Express UK & Ireland said: “With a wealth of experience and skills, our staff will help bring the world of work and business to life for pupils taking part in the Enterprise Academy.

“We want to put something back into the community in which we work. This partnership with the Manchester United Foundation should open the young people’s eyes to new ideas and possibilities.”

John Shiels, Chief Executive, Manchester United Foundation commented: “DHL is the perfect partner for the Manchester United Foundation to work with delivering business and enterprise education.

“Not only is DHL a new sponsor of the Club, it is a successful multinational business that is brilliantly positioned locally in Trafford Park. We hope this will be the start of a long-term relationship that will help us deliver the message to young people that good business practice is inherent in every good business.”