Wednesday, March 27, 2019

Critical Air Freight Shipments Subject to Special Care from US Cargo Carrier

Eyes on Every Stage of Vital Consignments
Shipping News Feature
US – WORLDWIDE – Back in May 2018 American Airlines Cargo launched its new Critical PPS product, a system designed to ensure the fastest and most secure freight movement for crucially important shipments, engaging in a process that monitors vital, sensitive air cargo consignments from start to finish.

Now the air freight carrier has launched an ‘All Eyes On’ campaign, powered by a video created by a filmmaker local to the AA Cargo team explaining how Cargo seamlessly fits into the American Airlines Integrated Operations Center (IOC) and how, through that integration, it’s able to provide a proactive monitoring process that produces what the company believes is an industry-leading level of support.

Inspiration for the programme came from the MEDEVAC principle initiative and the idea behind it is to have an active process in which someone monitors every stage of the movement and can react if there is any sign of a problem or a delay. Critical PPS mobilises a team to keep eyes on the most sensitive and irreplaceable shipments. The product provides priority boarding, the fastest transit time, proactive shipment monitoring, proactive notifications, and a 100% money-back service guarantee of freight charges.

The company claims its IOC is the largest operating centre of its kind in the world, dedicated to the coordinated and safe operation of American Airlines flights. The teams can access all the relevant information about every flight, time of take-off and ETA, what cargo is actually on board etc. Thus the Critical PPS product works to an even higher visibility standard than the company’s normal Priority Parcel programme.

Photo: The AA IOC is based in Dallas/Fort Worth and has eyes on an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries.