Container Shipping Line Continues to Extend Growth in Other Areas

FRANCE – US – WORLDWIDE – Austin, Texas headquartered BigCommerce, which provides an eCommerce platform for brands of all types, has announced a partnership with shipping line CMA CGM and its subsidiary NewOxatis, which supplies eCommerce solutions.

The move is consistent with the container line’s recent policy of spreading group activities over a wider area. This latest addition to the CMA CGM portfolio is intended to enable thousands of NewOxatis merchants to build world-class digital storefronts powered by BigCommerce. Michael Miramond, chief digital officer of the CMA CGM Group and CEO of NewOxatis said:

“Through this partnership with a global ecommerce leader like BigCommerce and through the complementary expertise that exists within our Group, we can develop ecommerce and digital marketing solutions for our clients and also manage the entire logistics chain. This partnership is fully in line with the CMA CGM Group's commitment to accelerate innovation and digitalisation of its industry by providing an end-to-end digital offering to its customers.”

The start of the Covid-19 pandemic heralded a noteworthy shift to online shopping and has resulted in a significant boom to ecommerce markets in the Eurozone, projections for ecommerce sales in Europe alone are expected to total €466 billion in 2021. Russell Klein, chief commercial officer at BigCommerce observed:

“Maintaining and upgrading ecommerce tech stacks is critical in a world where retailers are rapidly adopting a digital-forward posture, and the significant rise in these costs presents a major challenge for SaaS providers. With our ‘Powered by’ product, SaaS providers can offer their merchants industry leading capabilities and an innovative platform powered and updated by BigCommerce, which is key in a market that is becoming concentrated to a small number of well-capitalised competitors.”

The partnership says it will equip merchants with a new online sales channel that is fully integrated with information systems, uses ERP and product information management (PIM) software, along with CRM and marketing tools. Additionally, it will offer a full ecommerce website design service and digital marketing solutions, such as search engine optimization (SEO) and advertising with Google Ads to enhance clients’ online presence so they can reach new target audiences and grow their sales. Brent Bellm, chief executive officer at BigCommerce concluded:

“Our joint venture with the CMA CGM Group and NewOxatis represents the next in a series of significant partnerships that demonstrate our continued expansion throughout EMEA, the success of our ‘Powered by BigCommerce’ product and our unique position in the industry to help these markets prosper.

"Our commitment to the material growth of NewOxatis’ customer base is supported by our partnership’s rich fusion of best-in-breed technology, our Open-SaaS platform and world-class shipping and logistics which will empower merchants to build, innovate and grow their businesses online.”