Saturday, February 18, 2012

Cargo Carriers Get an Edge on the Air Freight Competition

Boeing Initiative to Assist Airline Efficiency
Shipping News Feature

WORLDWIDE – One of the anomalies which affect the world air freight market is the degree to which air cargo carriers maintain their fleets. Many fleets include a mix of passenger aircraft with the option that belly hold cargo offers together with pure freighters which perhaps more particularly in some cases and in certain countries, can be affected by rising servicing costs, the temptation to maximise time between maintenance for example is a strong one.

Everyone concerned with air travel knows the dangers of buying spares of unproven origin and this problem can be completely eliminated by only using warranted parts from an aircraft’s original manufacturer. There is more however to keeping a plane in tip top condition and Boeing has decided to offer an integrated package to help owners of their products have an advantage over direct competitors, hence the name – Boeing Edge.

Boeing Commercial Aviation Services is organized around four core capabilities, Material Services, Fleet Services, Flight Services and Information Services, an alignment matching the way Boeing sees its customers running their businesses. Through these capabilities, Boeing says it can offer customers a combination of expertise, innovation and support throughout the lifecycle of their airplanes to get the maximum value out of their fleets and operations. Speaking recently at the Singapore Air Show, Lou Mancini, senior vice president, Boeing Commercial Aviation Services commented:

"No other company in the world has the breadth and depth of Boeing in terms of knowledge, innovation, commitment and services integration along with the passion of our global team. When customers come to Boeing, they're not just getting world-class support for their business they're gaining a vital advantage over their competition, the Boeing Edge."

Over the next 20 years, Boeing estimates the global market for commercial aviation services will reach $2.3 trillion and under the Commercial Services banner Boeing offers comprehensive global support, e-enabled systems and consulting for greater maintenance and operational efficiency, freighter conversions, parts and inventory management, airplane modifications, pilot, crew and maintenance training, navigation products and services, and air traffic management solutions.

At the same time it announced the new initiative Boeing revealed it has entered into a maintenance engineering and planning agreement that results in GoldCare coverage for the Singapore Airlines Cargo fleet of 13 Boeing 747-400 Freighters. GoldCare is a centrally managed and tailored materials and engineering service, with optional maintenance execution, that, when combined is designed to provide value for customers by minimizing the airline’s risk, simplifying its business and providing improved cost management.

This latest long term performance based maintenance engineering contract builds upon previous maintenance support products purchased by Singapore Airlines Group, including Boeing's Airplane Health Management, Integrated Materials Management Electronic Flight Bag, Electronic Logbook and Maintenance Performance Toolbox and a delighted Mr Mancini said:

"The leadership of Singapore Airlines Group is very forward-thinking and they adopted many of Boeing's IT and spares support products during the time that GoldCare was being developed for the 787 Dreamliner. Together with maintenance engineering and planning, this brings together the major elements of GoldCare in a way that tailors the service to the needs of Singapore Airlines Cargo. This program is a great example of our new initiative, the Boeing Edge, which brings into focus the advantage Boeing customers gain through the company's services and support.”