Wednesday, April 10, 2019

Bikes Ride to US Success with Bespoke Freight and Logistics Solution

Online Manufacturer Chose Custom Made Option for Distribution
Shipping News Feature
US – German-engineered road, mountain, triathlon, and commuter bicycles made by Canyon Bicycles follow a modern trend and are exclusively sold online, which the makers say cuts out the middleman and offers consumers a technologically-advanced performance bike for 20-30% less cost. When the company was looking to break into the US market it turned to freight specialist SEKO Logistics customised Omni-channel logistics solution, and the decision has led to record sales.

Canyon’s entire global operation was originally built around their design, sales, operations and engineering team in Koblenz, Germany, but their desire to expand and become a global company scaling rapidly in the US led them to partner with SEKO for an outsourced logistics solution they could trust to speed up their supply chain whilst maintaining their reputation for cost efficiency. Brian Bourke, VP of Marketing of SEKO Logistics, observed:

“Canyon Bicycles is a ground-breaking company and as they prepared for their US launch, they needed a partner with the capability to bring the same level of innovation, design, operations and technology solutions to their demand chain, which is why they came to SEKO Logistics. From day one, based on our service level agreement for all orders to be processed the same day, our focus has been to provide Canyon with increased efficiency, improved time in transit and, most importantly of all, which gets their outstanding bicycles into their customers’ hands as quickly as possible.”

Recognising the highest growth opportunities on the West Coast, including California, as well as in New York and Miami, Canyon opted for SEKO’s proposal that their Chino, California operation acted as a single facility to meet orders from their large customer base on the West Coast and to provide the capability to ship bikes across North America.

In Chino, SEKO have accommodated all of Canyon’s requests by developing a bespoke solution, adapting the warehouse into a facility to support supply chain fulfilment, quality control and team integration. SEKO also integrated their SEKO 360 WMS (Warehouse Management System) platform with Canyon’s ERP and CRM systems to provide full stock and supply chain visibility and facilitate same-day order processing to increase shipment velocity. Blair Clark, President of Canyon Bicycles USA, commented:

“SEKO has been a great partner for us as we launched in the United States. They focused on continually improving the logistics process as we were building and growing our volumes, which allowed us to focus on marketing, and selling our innovative bikes and accessories to the US market.

”From installing wider racking to speeding up order processing for online orders, they’ve always found ways to make the process more efficient, which has given us the ability to focus on our core business. The US is now a key market for Canyon Bikes and we’re excited for our continued growth in this market for years to come.”