Tuesday, April 22, 2014

Air Cargo Group Supplies Free Logistics to Big Annual Charity Easter Egg Hunt

Virgin Lays on Freight to Assist Two Worthwhile Causes
Shipping News Feature

UK – US – ASIA – The world’s largest Easter egg hunt first made it into the Guinness Book of Records after it raised over £1 million for charitable causes in 2012 and Virgin Atlantic Cargo were happy to lay on the logistics free of charge in order to assist this year’s event when the company freighted eleven giant Easter eggs from London to New York. The eggs, designed by handpicked British artists such as Ronnie Wood, Marc Quinn and Ben Shine, were part of the annual Big Egg Hunt, sponsored by Fabergé, which is raising money for disadvantaged children and endangered wildlife.

The charity initiative is actively supported by leading artists and designers and the eggs, measuring up to 110 cms in height and weighing between 15 and 30 kilos, were hidden around New York City. Saatchi & Saatchi NY developed a smartphone app to help explorers in their search for 270 eggs in total, which also included designs by Ralph Lauren, Tommy Hilfiger, Carolina Herrera and Tracey Emin. Egg ‘finders’ win a variety of special treats based on the eggs’ corresponding location whilst three lucky winners will take home Fabergé prizes of specially designed jewellery egg pendants with a combined retail price exceeding $125,000.

The airline also designed its own bespoke egg sculpture entitled 'The Frying Lady', created by its award-winning in-house design team and representing a playful interpretation of Virgin Atlantic’s famous flying lady, who features on its aircraft's livery and after going on display at the city’s famous Rockefeller Center, the eggs will be auctioned through online site Paddle8, and Sotheby’s in New York, with 100% of the proceeds being donated to help disadvantaged local children and endangered wildlife.

This year the proceeds will be presented to Elephant Family, a charity which is committed to working with local parties in Asia to help save the endangered Asian Elephants from extinction, and Agnes Gund’s Studio in a School arts-based non-profit organisation which enriches the lives of young people in New York through various arts projects.