Wednesday, June 5, 2019

Air Cargo Group Digitalises its Freight Management Platform Using Cloud Based Technology

New System to Replace Decade Old Software Next Year
Shipping News Feature
UK – WORLDWIDE – Digitalisation is breaking out all over and now one of the major air freight carriers, Virgin Atlantic Cargo, is to adopt Accenture's cloud-enabled, end-to-end AFLS 8.0 cargo management platform to 'spearhead its digital future'. Virgin will be the first company to adopt the digital capabilities of the cargo management software suite.

Developed by Accenture the new platform will replace Virgin’s 10-year-old Voyager operating system when the first phase goes live in early 2020. Once the system is fully operational based on the release of subsequent phases, Virgin Atlantic customers’ systems will be able to interface directly through APIs and connect with the airline’s new web platform for pricing, bookings, allocations, and operations, while ‘live chat’ and Chatbots will offer 24/7 interaction based on each customers’ communications preferences.

Offering simpler pricing, booking and routing processes with real time visibility Accenture claims the system enables simpler processes, aligning revenue management around routes, capacity, costs and rates. Additionally it offers ‘data warehousing’ enabling analytics and optimisation and will integrate with other Virgin systems, to permit syncing with its cargo partners. Suzy Wardle, Virgin Atlantic Cargo’s Head of Digital & Distribution, said:

“We are making this significant investment in a new cargo management system and digital infrastructure because the way customers want to interact with us, and their expectations, are changing as new technologies emerge in the cargo space. With Accenture’s full suite of AFLS modules, including cloud-enabled digital interactions with our customers and partners, we will evolve the way we do business and offer our products and services.”

Ganesh Vaideeswaran, managing director in Accenture’s AFLS business commented that the switch will support Virgin’s its goals to redefine its core business processes and drive commercial and operational excellence, whilst Dominic Kennedy, Virgin’s Managing Director, Cargo, observed:

“Our entire business model is based on giving customers more choice and flexibility, whether this means more routes and frequencies, new products and services, or the ability to interact with us in the way they want to do business. And we want our customers to experience great service. We are making positive progress in each of these areas but to modernise and future-proof our business, we need a far-reaching digitisation programme which allows customers to interact with us in new and innovative ways by offering them the opportunity to do everything they do with us today by phone and email via a digital platform.

“We are looking forward to having real-time intelligence to make the most informed business decisions. The AFLS 8.0 platform is going to accelerate our digital transformation and give customers even more reasons to choose to work with Virgin Atlantic.”

Photo: The Virgin Atlantic Cargo and Accenture teams at Air Cargo Europe in Munich.