Sunday, June 17, 2012

Academy to Promote Opportunities for Women in Logistics and Freight Transport Sector

Boost Needed to Showcase Industry to a Female Audience
Shipping News Feature

UK – A Roundtable discussion on the morning of this years MAN everywoman in Transport & Logistics Awards made it clear that certain misconceptions about the sector with the perception that transport and logistics does not hold many opportunities for women when, according to delegates, the reverse is true. Opportunities do exist within both freight and passenger branches of the transport industry and what the discussion really highlighted were the skills that women can offer and the immense potential benefit on offer to employers and staff alike.

All participants agreed that the development of female talent was vital and, as mentioned in our pages last month and with this in mind everywoman is holding the second annual everywoman in Transport & Logistics Leadership Academy on Thursday 21st June in Daventry. The Academy is for female future leaders providing them with insight, knowledge and practical skills that will enable them to navigate their path to success in the transport and logistics industry. It provides a full day of learning, inspiration and networking.

Research shows that that the gender gap is decreasing, with women representing over 24% of the 1.55 million people working in the UK transport sector and the Roundtable highlighted that over 50% of delegates had been in the industry for over 11 years, showing that there is great room for progression and a lengthy career. However only 26% said they had entered the industry by choice with 29% saying they’d found themselves in the industry by chance.

This represents a challenge, how to address the image issue of the sector, by better branding and focusing on the variety of skills required that would appeal to a female audience. This awareness needs to start early, including within schools and A-level entry programmes. As Maxine Benson, co-founder of everywoman states:

“The everywoman in Transport & Logistics Leadership Academy was created to attract and retain more talented women and build a strong pipeline of female leaders- a business imperative. Just as our Awards showcase the very real successes that women are enjoying in transport and logistics, this day is a chance for women within the industry to share insight around what it takes to succeed.”

The Academy agenda will feature a Keynote address from Beverley Bell, Traffic Commissioner for the Department of Transport supported by an all female panel of industry experts focussing on ‘How to influence and communicate effectively in a male-dominated environment’ and ‘Learning to become a leader from within’ plus a motivational session.

Full details of next weeks Daventry event can be seen HERE.