Friday, November 4, 2011

Absolut Selects Lagena As Logistics Provider

JF Hillebrand subsidiary scoops contract
Shipping News Feature

SWEDEN - The Absolut Company AB, famous for their range of Vodkas and part of the French-owned Pernod Ricard Group, has entered into an agreement with Lagena Distribution AB for the management of the company's logistics and distribution flows into and out from Sweden to international markets.

Lagena, based in Stockholm, have been entrusted with the management of complex product flows from Pernod Ricard’s global production sites to Sweden, with subsequent redistribution from Sweden across Europe.

“Lagena will provide us with a unique logistics solution, for which we needed a specialist”, said Mats Eriksson, Customer Service Director for Absolut, and also responsible for distribution of internal product flows. “We have high expectations for the partnership, and good trust in Lagena’s ability.”

Absolut has previously worked with Lagena’s parent company, global logistics specialist JF Hillebrand, for their international export shipping.

“It is truly inspiring to have the confidence to deal with this critical and challenging distribution network, where both creativity and delivery are crucial properties”, says Per Öhagen, Managing Director of Lagena.