06 November 2017

New Logistics Offering Enables Xbox One X to be in Customers Hands before the Shops Open  

For Those Who Just Cannot Wait.............

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Shipping News Feature FRANCE – The demand by consumers to get their hands on the latest product has seen some really exceptional dedication on the part of customers. Whether it is queuing for days at a time to get the first of a new model of iphone, or the latest Harry Potter novel, the desire to get their item first and at the moment of release seems to be insatiable. Now one French freight forwarding company is working to use its logistics network to ensure the latest games console is available to die-hard fans exactly one minute after its release tonight.

At one minute past midnight, Bluedistrib, the Bollore Group's last mile delivery section, will deliver Microsoft’s Xbox One X to Cdiscount customers who are Greater Paris residents. Although this console will be on sale that same day in stores not opening before 8 am, impatient gamers who pre-ordered their consoles on the Cdiscount website before 2 November will be able to pick them up from one of the 52 Bluedistrib relays, which are open 24 hours a day, seven days a week.

At one minute past midnight, customers will receive a SMS with a security code allowing them to pick up their consoles and be the first to start playing, even before the stores open. Sandrine Ressayre, a Bluedistrib director, said:

“This is a highly secure logistics operation that combines physical and high-tech flows in order to guarantee to our partners Cdiscount and Microsoft, who place their trust in us, that there will be no distribution before the agreed time.”

This operation also marks the launch of a new range of Bluedistrib offers that bring together event logistics and the communication of event coverage. By creating this specialist timed logistic offering, Bluedistrib is enabling their clients to maximise the satisfaction of their own customers with a boost to their product launch PR.

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